Soulpepper Digital Marketing
Includes "Soulpepper Law Firm Marketing" and "Soulpepper Dental Marketing"
Last updated
Includes "Soulpepper Law Firm Marketing" and "Soulpepper Dental Marketing"
Last updated
Offence(s): "Deceptive Marketing Practices" [Astroturfing.] (Canada)
Official website: https://www.soulpepper.com/
Tel: 1-877-894-7773 (VOIP?)
Instagram: https://www.instagram.com/wearesoulpepper/
Twitter: https://twitter.com/wearesoulpepper
Soulpepper Digital Marketing is a Google Premier Partner that breaks Google's guidelines in multiple ways in addition to Canadian advertising laws. They operate a fake review network of Google accounts that leaves reviews on their own business and their client's businesses in order to artificially inflate their rankings. This manipulation is officially known as "Deceptive Marketing Practices" by the Government of Canada but is also known as "Astroturfing". Astroturfing is one of the types of scams that The Competition Bureau of Canada attempts to fight in collaboration with the RCMP.
Soulpepper has THREE entities online. Soulpepper Digital Marketing is the actual company but they also operate two additional sites for lead generation purposes. Soulpepper Law Firm Marketing, and Soulpepper Dental Marketing. All three entities are the same business and share the same address but have different phone numbers. Soulpepper claims a second office in Australia in their website footer but it is actually a private home.
Supposedly has revenue of 7 Million and is a certified B Corporation (which puts them at risk if someone chooses to lodge a complaint.)
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability
Soulpepper's Rik Klingle-Watt published this article in 2015 about fraudulently misrepresenting a business online. But coincidentally Rik Klingle-Watt himself has published fake reviews for Soulpepper itself. (See below.)
You’ve probably seen the ads or been spammed on your Facebook business page: “BUY LIKES/FOLLOWERS – 10,000 for $5” And they’re not lying. Thousands of likes or followers will be delivered overnight. Guaranteed. An impressive achievement to be sure. But what’s the true cost of such numbers?
Obviously, some brands and individuals view buying “likes” as a popularity tool. People buy social friends to look cool on social media. But at what cost? Buying fake likes or followers would be the same as buying fake designer clothing – What’s the point? The pieces aren’t real. You may look and feel like a success in your fancy duds, but if they’re not real and you know it. You’ll always have the thought of “I hope no one notices” running through the back of your mind.
At soulpepper, we discourage buying likes, friends and followers. Sure you may look successful with a million, billion or gazillion likes, but it’s a fake accomplishment. You didn’t get there by building relationships, starting conversations or catching the interest of people. Instead, you whipped out your credit card and presto, there they were. The number looks impressive at a quick glance, but when people who may actually be interested do look at your page, your posts (the likes, comments, and shares of your content) will reveal a lack of engagement, and you’ll definitely get caught. All those posts with no likes, comments, shares or any type of engagement will definitely be a red flag. In the end, buying all those likes makes you look worse than if you had a lot fewer with actual engagement.
Which brings us back to the point of this post. What’s the advantage of buying fake likes? There isn’t one. It may seem like a good idea at the time, or make you look popular for that moment, but having a high number of likes or followers with no engagement just plain looks bad. Worse, all the content you’re posting and sharing won’t be seen by anybody because your entire following is not real.
A better idea is to think about your audience, who you want to target, and who you want sharing your content. Before you post something, close your eyes and think: what does my demographic look like and what would they want to see? Make your content interesting, valuable, and outstanding. Everyone’s news feeds are flooded with content so ensure yours is unique. Also, don’t forget to engage your audience to let them know you’re out there; comment, share, and like your audiences’ posts to start that initial conversation and get them visiting your page. “It’s called ‘social media’ for a reason states Social Selling Evangelist, Melonie Dodaro, “Don’t forget to be social!”
So get to it. Now is the perfect time for little Spring Cleaning. Wipe those fake users out of your social channels. Start fresh, and carry on!
GMB Link: https://goo.gl/maps/1xwsBPCaNg1Y6bo46
Sitemap (List of clients)
MMA fighter/instructor with a blackbelt in Brazilian Jiu-jitsu. 😅
A duplicate listing for Soulpepper which is in violation of Google's Guidelines for Businesses. Holds events for lawyers at Google HQ Toronto with Google staff as speakers.
(View: Armando Muñoz, Account Executive at Google.)
Official website: https://soulpepperlegalmarketing.ca/
GMB Link: https://goo.gl/maps/PiJ256mWCC3SKywr6
.CA Website (Canada): https://soulpepperlegalmarketing.ca
.COM Website (US): https://soulpepperlegalmarketing.com
All four of Soulpepper Law Firm Marketing's reviews are fake reviews.
Sydney reviews only Soulpepper related businesses.
Sydney Bradford's Google reviews
Soulpepper Law Firm Marketing (Soulpepper Itself)
Pivot HR Services (Soulpepper Client)
PCRM Fertility Clinic - Burnaby (Soulpepper Client)
Rose Keith Law Corporation (Soulpepper Client)
Baker and Baker Family Lawyers (Soulpepper Client)
Nirwan Law Corporation (Soulpepper Client)
Mahan Salimian is the Digital Marketing Director at Soulpepper and reviews only Soulpepper related businesses.
Mahan Salimian's Google reviews
Creative Fighters Guild (Founder's Business)
McLeish Orlando Lawyers LLP (Soulpepper Client)
McLeish Orlando Lawyers LLP - Hamilton (Soulpepper Client)
Soulpepper Law Firm Marketing (Soulpepper Itself)
Tom Doust - Vancouver Trial Lawyer (Soulpepper Client)
Sam Goldstein - Criminal Defence Lawyer (Soulpepper Client)
Nirwan Law Corporation (Soulpepper Client)
Mahan Salimian's Google reviews
Creative Fighters Guild (Soulpepper Client)
Soulpepper Law Firm Marketing (Soulpepper Itself)
Baker and Baker Family Lawyers (Soulpepper Client)
Evelyn & Arthur - Hilton Head Island (Soulpepper Client)
Game Room Guys - Metro Detroit (Soulpepper Client)
Nirwan Law Corporation (Soulpepper Client)
RoderickAllan Inc (Soulpepper Client)
Soulpepper Digital Marketing (Soulpepper Itself)
Doesn't appear to be a real person. Bob reviews only Soulpepper related businesses.
Bob's Google reviews
Soulpepper Law Firm Marketing (Soulpepper Itself)
McLeish Orlando Lawyers LLP - Barrie (Soulpepper Client)
McLeish Orlando Lawyers LLP - Hamilton (Soulpepper Client)
West Seber Bulger Law Firm - Beverly Hills Personal Injury Attorney (Soulpepper Client)
Tom Doust - Vancouver Trial Lawyer (Soulpepper Client)
Samuel Osei Law Corporation (Former Client?)
Red Academy (Soulpepper Client)
Evelyn & Arthur - Bonita Springs (Soulpepper Client)
Linkedin Profile?
Facebook Profile Favorited pages:
SoulPepper (Soulpepper Itself)
Nirwan Law Corporation (Soulpepper Client)
Ryders Eyewear (Soulpepper Client)
Reviewed McLeish Orlando LLP (Soulpepper Client) on
Considering the unethical and illegal nature of Soulpepper's marketing practices their legal clients should be very concerned as they could find themselves in violation of Law Society rules. Particularly in regards to advertising.
Any legal clients found to be knowingly or unknowingly participating in an Astroturfing campaign run the risk of being found in violation of their respective governing body's advertising standards in addition to legal ramifications from the The Canadian Anti-Fraud Centre and The Competition Bureau of Canada for violating "The Competition Act", and "Truth in Advertising" Laws.
Google reserves the right to suspend access to Google My Business or other Google Services to individuals or businesses that violate these guidelines, and may work with law enforcement in the event that the violation is unlawful. - Google
CODE OF PROFESSIONAL CONDUCT (Law Society of British Columbia)
Chapter 4 – Marketing of Legal Services – annotated
4.2-5 Any marketing activity undertaken or authorized by a lawyer must not be:
(a) false,
(b) inaccurate,
(c) unverifiable,
(d) reasonably capable of misleading the recipient or intended recipient, or
(e) contrary to the best interests of the public.
GMB: Multiple
Governing body: Law Society of Ontario
GMB: Multiple
Governing body: Law Society of Ontario
GMB: https://goo.gl/maps/P4nZkfqEq7uAVBQr5 - 5.0 (22) 1 Lindsay Raschelle
Governing body: Law Society of British Columbia
GMB: https://goo.gl/maps/tMKKXUYhxmvx3Af59 - 4.6 (11)
Governing body: New York State Bar
GMB: https://goo.gl/maps/C8T6ZhEUfdXgah3h9 - 5.0 (6) (2 fake) 4 if Jacqueline D'Costa and Mike Nougat are fake
Governing body: Law Society of Ontario
URL: https://rosekeith.ca
GMB: https://goo.gl/maps/Zb22tJqfryrecv3L6 - 4.6 (5) (2 fake) 3 if Wayne Blair is fake
Governing body: Law Society of British Columbia
URL 2: http://www.spinkslawfirm.com
GMB: https://g.page/GoodInjuryLawyer?share - 5.0 (4) (0 fake)
Governing body: Law Society of British Columbia
GMB: https://goo.gl/maps/w1gTkKMN2W885mVA9 - 0 (0)
Governing body: Law Society of Ontario
URL: https://soseilaw.com
GMB: https://goo.gl/maps/PFrgVY2aRQXWQfSM8 - 5.0 (1) (1 fake)
Governing body: Law Society of British Columbia
GMB: https://goo.gl/maps/owYphYgvBArCpAcn6 - 3.7 (12)
Governing body: Law Society of British Columbia
GMB: https://goo.gl/maps/aPWSv9j4TeHAShWY8 - 4.7 (12) (3 fake)
Governing body: Law Society of British Columbia
GMB: https://goo.gl/maps/oLcSq6AgjHx3WKuq7 - 5.0 (4) (0 fake)
Governing body: Law Society of Ontario
Reviewer
Type/Proof
Soulpepper Itself
Reviewer
Type/Proof
Suspicious
Suspicious
Suspicious
Reviewer
Type/Proof
Client
Client
Client
Client
Client
Client
Client
Client
Client
Seems legit?
Seems legit?
Seems legit?
Seems legit?
Seems legit?
